There are five main categories of ethical issues in PR in Latvia, according to Zane Birkena. The first point she mentions, that journalists move to PR and PR people switch to journalism (and sometimes back again), is probably the least serious of the ethical issues and would only affect ethics in so far as if the former PR person now working as a journalist gives more importance to good stories of former clients, let's say. But that is more an ethical issue of truth and honesty than switching professions.
Her second point, however, is a serious ethical breach by PR standards, and I was surprised to hear it goes on in Latvia. I look forward to hearing more about this issue and hearing ways she thinks these issues can be resolved.
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